AD Financial Services
Your Partner in Comprehensive, Independent Financial Planning
and Funding Solutions for UK Businesses
Helping You Secure Your Financial Future
Welcome to AD Financial, your trusted partner for comprehensive financial services.
Whether you’re seeking expert guidance on accountancy and tax, business finance, financial planning, mortgages, or wills and probate, we are here to support you every step of the way.
Our dedicated team provides seamless over-the-phone consultations, allowing you to access expert advice conveniently—without the need for appointments or in-person meetings.
As a proud partner of Swoop, a leading funding platform, we offer tailored business funding solutions. Whether you’re exploring loans, equity investments, or grants, we help you find the best options to fuel your business growth.
Ready to get started? Explore our most popular services below.
For Business Owners
Pensions
Investments
For Their Business
Who We Help
Financial Planning That Puts You First
At ADFS, we make financial planning clear, personal, and practical.
Whether you’re looking to grow your wealth, protect your family, or plan for retirement, we’re here to help you make smart decisions that give you peace of mind and set you up for the future.
We’re independent – which means we’re not tied to any banks, insurers, or products. Our advice is based on what’s right for you, not what we’re told to sell. And we keep things simple, explaining everything in plain English so you always feel in control.
Straightforward Advice. Personal Service.
Our team of savvy financial experts at AD Financial is on a mission to demystify the world of finance, making it accessible, understandable, and even enjoyable for everyone.
We provide holistic financial advice for (individuals, businesses, trusts) on investments, savings, retirement planning, non-investment insurance (for example life assurance, private medical insurance, critical illness cover) and mortgages (including buy to let and lifetime mortgages).
Our approach is straightforward and jargon-free, ensuring you fully grasp your financial situation and options. We believe in empowering our clients with knowledge, so you can make informed decisions confidently.
With AD Financial , you’ll enjoy personalised service, proactive support, and a commitment to helping your finances flourish.
Here’s what we can help with…
Retirement And pension planning
We work with you to proactively plan for retirement, guiding you through available options. Our support includes tailored pension planning, helping secure your financial future and ensuring peace of mind during your golden years. Let’s build a retirement plan that works for you.
Investing for the future
Investing for the future means planning wisely today. Identify your goals—whether it’s retirement, a home, or education—and take steps toward them. We’ll guide you with a clear financial plan to grow wealth and secure a brighter, more confident financial future.
Life and health insurance
Whether buying your first home, investing in property, or re-mortgaging, our mortgage services offer tailored solutions. We also guide you in securing life and health insurance—protecting your future, loved ones, and peace of mind every step of the way.
Estate and inheritance planning
ADEstate and inheritance planning helps you manage what happens to your money, property, and possessions after you pass away. At AD Financial Services, we guide you through the process, making it simple and stress-free to protect your loved ones and your legacy.
Business and personal protection
Protect what matters most with tailored solutions for both your business and personal life. From insurance to financial planning, we help safeguard your future with expert advice and reliable support. Trust us to keep you covered through every stage of life and growth.
Long-term care planning
Long-term care planning ensures you’re prepared for future health needs, including assisted living or home care. It helps protect your savings, relieves family burden, and gives peace of mind. Start early to make informed decisions and secure quality care when needed.
We provide support on all money worries
Pension planning
Make sure you are making the most of your workplace and personal pension and on track for retirement.
Benefits guidance
Make sure you are making the most of your tax allowances and benefits due to you.
Mortgage planning
Our qualified experts can help assess mortgage affordability and help you understand your options for home ownership.
Budgeting support
Help employees feel more in control of their money with 1-to-1 help creating a household budget.
Protection Planning
Helps you understand how to financially protect your loved ones in the event of unexpected circumstances.
Investment guidance
Helping you navigate the various investment products available and making use of tax advantageous products.
Webinars & learning resources
Share access to our platform with live webinars, articles, guides and more.
You’ll always know what you’re paying and what you’re getting. No jargon, no hidden fees – just honest advice and ongoing support from a team that cares.
Powered by Partnership
We work closely with Equity & General, a trusted name in UK financial planning with over 35 years’ experience. Together, we offer a joined-up service that covers everything from everyday financial planning to complex investment and protection strategies.
Ready to take control of your financial future?
Whether you’ve got a plan or don’t know where to start, we’re here to help. Get in touch today and let’s have a conversation about what’s next.
So why choose AD Financial?
With over three decades of experience in the industry, AD Financial Services offers a wealth of knowledge and expertise.
Our extensive background is invaluable in navigating the complexities of accountancy and business advisory services, tailored specifically for outsourcing.
Our roots as a small business give us a unique understanding of the challenges and needs faced by similar enterprises. This empathy and insight enable us to assist other small businesses in setting up and running efficiently.
Our approach ensures that every client can easily grasp and apply the solutions we provide, designed to streamline their operations.
We focus on simplifying processes to foster a smooth and efficient workflow, prioritising the essential accounting services that truly matter to small businesses and make a significant impact in the local community.
Tailored Solutions
2
Decades of Expertise
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Cost-Effective
4
Focus on Growth
5
Community Impact
Under rules set by our industry regulator, the Financial Conduct Authority (FCA), all financial advisers must be qualified to at least ‘Level 4’. That’s broadly equivalent to the first year of a degree and covers topics including personal tax, pensions and retirement planning and investment principles and risk. There are also Masters and PhD equivalents above that, and specific qualifications for areas such as mortgages, and pension transfers.
All our advisers are trained to the required level, and subject to ongoing and annual training requirements.
Feel free to ask your adviser about the qualifications they hold.
Get a Financial Health Check
Take control of your financial well-being with our comprehensive financial health check services.
Our skilled advisors at AD Financial analyse your income, expenses, savings, investments, debts, and insurance coverage to assess your overall financial health