About AD Financial Services
We’ve been around for 25 years!
At AD Financial Services, we believe good financial planning isn’t just for the wealthy – it’s for anyone who wants to take control of their future. We help people make smart financial decisions that protect their family, build their wealth, and give them peace of mind.
With decades of experience behind us, we know that life can be unpredictable. That’s why we focus on building long-term relationships, giving straightforward advice, and creating practical financial plans that work in the real world.
We’re not tied to any bank or product provider, which means the advice you get is completely independent and tailored to you. Whether you’re saving for retirement, looking to invest, protecting your loved ones, or planning ahead for care or inheritance, we’re here to guide you with clarity and confidence.
You’ll always know what you’re paying for – no jargon, no hidden fees, and no pressure. Just honest advice from a team that puts your interests first.
We’re proud to work closely with Equity & General, one of the UK’s most trusted names in financial planning. Together, we offer a joined-up approach that covers every part of your financial life.
If you’re ready to make a plan – or want a second opinion on the one you’ve got – we’d love to hear from you.
Let’s start a conversation about your future. →
Our Team
Under rules set by our industry regulator, the Financial Conduct Authority (FCA), all financial advisers must be qualified to at least ‘Level 4’. That’s broadly equivalent to the first year of a degree and covers topics including personal tax, pensions and retirement planning and investment principles and risk.
There are also Masters and PhD equivalents above that, and specific qualifications for areas such as mortgages, and pension transfers.
All our advisers are trained to the required level, and subject to ongoing and annual training requirements.
Feel free to ask your adviser about the qualifications they hold.
Our Mission
One of the most valuable things we can do for you is to draw out a clearer vision of your financial future. We can help you understand what options you have around longer- term issues, such as retirement, estate planning and looking after your family.
If you have an obvious and immediate need, we can also help you to meet this, in the form of a financial product.
Here’s what we can help with…
Retirement And pension planning
We work with you to proactively plan for retirement, guiding you through available options. Our support includes tailored pension planning, helping secure your financial future and ensuring peace of mind during your golden years. Let’s build a retirement plan that works for you.
Investing for the future
Investing for the future means planning wisely today. Identify your goals—whether it’s retirement, a home, or education—and take steps toward them. We’ll guide you with a clear financial plan to grow wealth and secure a brighter, more confident financial future.
Life and health insurance
Whether buying your first home, investing in property, or re-mortgaging, our mortgage services offer tailored solutions. We also guide you in securing life and health insurance—protecting your future, loved ones, and peace of mind every step of the way.
Estate and inheritance planning
ADEstate and inheritance planning helps you manage what happens to your money, property, and possessions after you pass away. At AD Financial Services, we guide you through the process, making it simple and stress-free to protect your loved ones and your legacy.
Business and personal protection
Protect what matters most with tailored solutions for both your business and personal life. From insurance to financial planning, we help safeguard your future with expert advice and reliable support. Trust us to keep you covered through every stage of life and growth.
Long-term care planning
Long-term care planning ensures you’re prepared for future health needs, including assisted living or home care. It helps protect your savings, relieves family burden, and gives peace of mind. Start early to make informed decisions and secure quality care when needed.
Get a Financial Health Check
Take control of your financial well-being with our comprehensive financial health check services.
Our skilled advisors at AD Financial Services analyse your income, expenses, savings, investments, debts, and insurance coverage to assess your overall financial health