About Accounts Direct

We’ve been around for 25 years!

We are a financial planning business, focused on helping you understand and plan for your financial future both personally and professionally.

We provide holistic financial advice for (individuals, businesses, trusts) on investments, savings, retirement planning, non-investment insurance (for example life assurance, private medical insurance, critical illness cover) and mortgages (including buy to let and lifetime mortgages).

Our Team

Under rules set by our industry regulator, the Financial Conduct Authority (FCA), all financial advisers must be qualified to at least ‘Level 4’. That’s broadly equivalent to the first year of a degree and covers topics including personal tax, pensions and retirement planning and investment principles and risk.

There are also Masters and PhD equivalents above that, and specific qualifications for areas such as mortgages, and pension transfers.

All our advisers are trained to the required level, and subject to ongoing and annual training requirements.

Feel free to ask your adviser about the qualifications they hold.

Our Mission

One of the most valuable things we can do for you is to draw out a clearer vision of your financial future. We can help you understand what options you have around longer- term issues, such as retirement, estate planning and looking after your family.

If you have an obvious and immediate need, we can also help you to meet this, in the form of a financial product.

Here’s what we can help with…

Investment Planning

It’s important to identify what you might want to achieve and how you can do this.

We can help you to identify your goals and create a plan for your finances to help you achieve them.

Mortgage Advice

Whether you’re buying your first home, a buy to let property, moving home or looking to re-mortgage, our mortgage services are designed to provide you with the best mortgage solution for your needs.

Retirement Planning

We can work with you to proactively plan for your retirement and help you decide on the options available once at retirement.

Lifetime Mortgage Advice

This is a way of releasing the wealth tied up in your property. With a Lifetime Mortgage product, you must be over a certain age (typically over 55) and own your own home. If you are eligible, we can advise on Lifetime Mortgage products.

Protection Planning

Protection planning can help to provide peace of mind in the event of your income changing due to unexpected events.

We can help you plan for the best way to protect you, your family or your business.

Get a Financial Health Check

Take control of your financial well-being with our comprehensive financial health check services.

Our skilled advisors at AD Financial analyse your income, expenses, savings, investments, debts, and insurance coverage to assess your overall financial health